Purpose
This workshop helped teams understand that how a venture is presented is as important as what it does. It pushed participants to think about identity, trust, and how ideas are interpreted by real users.
Session 3 · 20 March 2026
Brand Identity and Positioning
Week 3 focused on how startups present themselves, led by the BCU Business School.
- Date
- 20 March 2026
- Type
- Branding
- Led by
- BCU Business School
- Focus
- Perception and communication
Moving beyond the idea itself.
The session explored the importance of building a strong and consistent brand identity. Participants learned how to clearly communicate who they are, what they stand for, and why their solution matters. Teams were encouraged to move beyond just having an idea, and instead think about how that idea is perceived by their audience.
Approach
A key focus was on positioning. Teams worked on defining their place in the market, understanding their differentiators, and articulating their value in a way that resonates with users. This included refining messaging, tone, and overall brand direction.
What participants strengthened.
Teams applied branding concepts directly to their own ideas, shaping how they present their ventures moving forward.
Identity
Participants worked on how to define who they are and what they stand for in a way that feels clear and consistent.
Positioning
Teams explored where they sit in the market and how to communicate what makes them different.
Trust
The session showed how strong branding can build trust, improve user engagement, and support long-term growth.
Stronger positioning, clearer voice.
By the end of the session, participants had a clearer brand identity, stronger positioning, and more confidence in how to communicate their ideas.
Why it mattered
The session highlighted that good branding is not decoration. It shapes perception, helps ideas become legible to others, and supports the wider growth of a startup over time.
Moments from the session.
This session focused on brand identity and positioning. Participants refined how they present their ideas, working on messaging and clarity to better communicate their value and stand out.
Continue through the programme.
Return to the full programme schedule and explore the rest of the sessions.